How commercials are affecting
entertainment of Bangladesh?
The trend of
entertainment has changed dramatically by including commercials as integral
part of it. From my point, I totally consider this change as negative as it is
pushing viewers away, therefore, impacting potentials and prospect of
entertainment.
Commercials supersede
the application of entertainment:
First of all,
frequency of commercial appear sometimes thrice with an average of 4 minutes
each in a thirty minute program. In fact, people lose their patience to stick
with any particular channel after spending 5 minutes on average. This means, it
turns out to be that viewer spends only one minute with the core entertainment and
then switches to another channel with given interval. Knowing the beginning of
unending commercials, viewer does not get any single hint for how long that is
going to continue. Likewise other foreign channels, no hint or duration of
advert, like a digital clock, is given at the right top corner of screen.
Entertainment is entirely falling short among general people despite having
juicy contents with engaging stories. The total industry has come into question;
do we really need to know forcefully? Or are we really interested of buying
while entertaining ourselves?
Quality of
Advertisement-
Let us face
the truth by accepting channels as non-charity organization. Therefore, It is
obvious without funding or sponsorships, these channels might not survive. I
would say, obviously it is a legitimate question to confront to break logics into
pieces. To be honest, nowadays, contents of indigenously produced adverts are
entirely outdated. By investing millions to shoot an advert abroad might not be
appealing if it does not have authenticity (I mean not copied), to the point, logical
humour and most importantly customer centricity. Sometimes, I feel, do we
really think of customers before making these adverts? Do we really ask
ourselves, why would customers buy that product instead of other similar product
available in market? Answer is a stark “No”, actually we less likely think in that
way. In real scenario, if we spend 1 hour with a Bangladeshi channel,
eventually irritation starts growing and unknowingly it forces me to change
this channel to some other foreign channels to watch. Considering relevance, retention
of audience and contents of intervals, we all know, foreign channels at least
have an idea with a framework about how long they should put their adverts on
the screen.
Criticising the Dubbing Commercials:
Now lets criticise our national and multinational companies where our Bengali employees
work in terms of majority of number. Most of the advertisements are either dubbed
from Indian advert or incoherent in relation with the real context of the
product or service. Unlike telephone companies, majority of the organisations find it easier to dub it from Calcutta or from a local studio just by hiring a professional
to give voice. On the other hand, to produce an advert for condensed milk, do
we really need to go Kashmir or Switzerland? Or Just by praising qualities,
features or amazing aspects of usage, can never attract consumers, as customer doesn’t
know, when and where or most importantly why he needs to buy it. We never talk by the way a customer might
think of. Attention could be brought with an attractive and beautiful model,
but honestly, from customer’s perspective, we barely remember the name but that
hot and happening model.
Suggestions:
To be honest,
I strongly oppose this copy-paste concept, instead, for the sake of our culture
and heritage, produce an advert which could help this to stand our country out
of the crowd. From this perspective, I would like to give hats off to PRAN
group, which has done tremendous improvements in terms of keeping that thing in mind;
however, they are Bangladeshi company and on the other hand they are flourishing as MNC in
other countries. To make an effective and happening advert, we need to go back
to the drawing board and brainstorm a bit to look up something amazing and
witty in a simplistic way.
Some
Alternatives:
Why don’t we
study with a book instead of finding idea from you-tube channel? Thousands of
books are in place to help us opening a new concept out of the blue. Without
this so called copy-paste concept, something new could change the way of your business.
This means, we don’t know which idea may emerge on our mind or may enlighten us
to adorn existing idea with something fabulous edition. Most importantly, last
but not the least, a standard of broadcasting of adverts should be in place to limit the number of frequency, quantity and length of advert to avoid clutters of advertisements.
